So a business blogging has actually no difference compared with the website and the blog needs also the same promotional actions to become successful.

The business tool aspect sets a requirement, that your blog must have contacts, or links, with other related blogs or websites in the Internet. That is a must.

If you compare the links with the business relationships, you understand easily their importance. You can log on www.your-own-blog.com they simply bring business to the blog.

The article marketing builds a lot of related contacts, which presells the idea of the blog. So when a visitor enters the blog, he is enthusiastic and waiting for your story.

On the top of this, the article marketing builds credibility or brand image, which has a strong impact on your internet home business during the long term.

The great thing about blogging is that when you ping your blog after written a new post, tens of directories get the information about it and thanks to RSS feed thousands of other bloggers will be informed. Think about the quickness!

While blogging, use optimized text, i.e. write with the related keywords. This makes it possible to rank high in the search engines. Your article marketing must use the same main keyword in the Author Box.

This is the anchor text between your blogging and the article and a sign to the search engines, that these links will raise your blog high in the search engine ranking, when the article distribution has distributed them into thousands of article directories and websites.

The idea of the article marketing is to write unique, useful articles, which will help the reader to learn more about your niche or to get enthusiastic to or go to www.blog-and-ping.com buy something from your blog. So you want to influence on the behaviour of the reader and get traffic building backlinks.

The article marketing as a blog traffic builder is fantastic because it will bring both short and long term targeted traffic, build backlinks and the brand.

The winning duo, blogging and article marketing can be used with Blogger and WordPress.

One thing is important in blogging. The blogvisitors love the fresh and useful content. The usefulness is the greatest reason why they come cack and bookmark your blog. So I recommend a daily blogging or at least three times per week.

And, please use always a unique content! Otherwise the search engines will penalize you