Article marketing is the only free internet tool that can virtually do it all - it can help drive interested parties to your website, help you in pulling up your search engine ranking, positioning yourself as a key person on your chosen niche, and it can easily augment your sales leads and revenue.

Here's how you can advance with article marketing:

1. Power up your titles. If you want to boost your open rate or convince more people to take a closer look at your content, you better use attractive and interesting titles. In here, you must communicate the summary of your content or tell your potential readers upfront what they can expect to get from your articles. You may use powerful terms that can evoke action or those words that are proven to touch human emotions.

2. Write more articles. Create more inbound links for your website and dramatically improve your page ranking by multiplying the number of your articles. You can simply do this by extending your writing hours, writing short articles (300-500 words), and writing about those topics that you are an expert on. It would also help if you can hire ghostwriters who can help you out.

3. Do a keyword analysis. In order to increase the chances of your articles showing up on top 10 search page results, you need to identify and use the keywords that are less competitive. The less people targeting the same keywords, the better your chances of getting better ranking for your articles.

4. Do not advertise on your articles. Avoid inserting sales pitches and blatant ads on your content as these can simply be annoying to online users. Instead, strive to load up your copies with something that will really please your readers -- relevant and valuable information. You may pitch in your products or ask your potential clients to give your site a visit through your resource box.

5. Choose topics that are related to your products. This is not only to properly build up your products but also to effectively attract quality traffic to your website. For instance, if you are offering SEO services, you may talk about the ever-changing algorithms of various search engines and how marketers can cope up with them so they will still secure great page ranking for their website. By doing so, you will be able to attract those people who are most likely to get interested with what you offer.