Enthused by the resourcefulness of the article, the readers helplessly click on the link and bookmark the website. Thus, the website receives quality and qualified leads, as the readers are usually inclined to sign up for newsletter or send a query. The leads are highly qualified or potential business simply because of the nature of how they found out the website.

The website experiences surge in traffic to the website, as the articles are highly circulated and read. The website receives plethora of potential and genuine inbound links. These inbound links being received from outside the website, expansively scattered on web, are enumerated as ?votes? of confidence by the search engines like Google, Yahoo, and MSN et al. In direct consequence, the web page of the site containing the link starts topping the SERPs. As it is a well-known fact that more than 80% of the net users rely on the search engines to reach their desired websites, the ranking immensely upturns the web traffic to the website.

The increased web traffic through SERPs and inbound links generated through the articles obviously attracts highly qualified traffic. These visitors to the site are seriously looking for the subject supported by the website. This also means that the visitors are most likely to translate into business. Hence, the website enjoys better business prospects and optimized turnover over time.

Article Marketing offers a website a more influential advertising strategy than regular advertising. The ?expert? status endears potential customers to the website before they even visit the website. This also implies a positive outlook when they browse through the website. Hence, a good website enjoys every chance of a better feedback than otherwise. Studies allege that Article Marketing is 7-10 times more effective a marketing strategy than regular advertising.

The e-zines, blogs and forums are free of cost web destinations that generously invite articles to promote their own business interests. The sites inviting submissions are further surfed by researchers and other e-zines in their quest for quality articles for their newsletters/ articles. Thus, the website gets further free ads in various newsletters, as they end up picking up the articles and reprint them to their newsletter base, which automatically distributes the content to their thousands or even more, permission-based members.

Article Marketing builds indispensable link popularity for the website as the circulated articles create more and more links to the website from other sites. An important SEO strategy, link popularity bestows higher rank to the website. Link popularity establishes net presence of a website in the true sense of the word as it also accumulates brand equity.