Article marketing is a proven strategy that everybusiness owner should consider. It's a powerful technique, which when utilizedproperly in conjunction with other online marketing strategies, can producevery powerful and effective results. Some of the benefits article marketingprovides include:

1.    SERP and PageRank

For a website to achieve a higher search engine resultspage (SEPR) placement and increase its Page Rank (PR), it is essential tocreate a lot of backlinks, especially one-way backlinks. Major search enginesuse ?robots? or ?spiders? that crawl each page and detect the number ofbacklinks you have. One of the main ways they calculate the relevance andauthority of your site based on this data.

Article marketing allows you to create as many relevantlinks as you want. Submitting these articles to directories exposes yourwebsite to thousands, if not millions, of potential clients. In addition, itenables you to achieve a higher position on search engine results pages.

In essence, article marketing works this way:

Articles = Backlinks = Higher SERP and PR = SignificantIncrease in Website Traffic

The more links you have, the better. It allows your siteto have better exposure to both the search engines and the readers. However, itis also important to take note that for this strategy to be effective, theright keywords should be chosen.

2.    HighlyTargeted Traffic

A lot of article directories rank high in search results,these sites also receive large amounts of traffic and membership sign-ups. Thekey to maximizing the effectiveness of your article marketing campaign is inselecting the right keywords for the target audience. Take note that thekeywords you use in the article don't necessary need to be similar to theanchor text of the backlink. The article keywords are mainly for the readerswhile the keywords you used on the backlink is for the search engine.

As a result of getting highly targeted traffic, readersbecome pre-sold on what you have to offer. They already know about thebenefits, tips, and other details about your product and services after readingthe article. Armed with this knowledge, they become more confident aboutproceeding to your website and doing business with your company.

3.    Web Promotion

Another key benefit of article marketing is websitepromotion. If you have informative and relevant articles, other publishers willpick up your content and publish it on their own site with your link. Itbecomes syndicated and distributed all over the web. The benefit that viralmarketing can bring to your business is priceless. This is particularly true ofa high-ranking website or an authority website decides to publish what you haveto offer.