Marketing by email is a simple and potent method for promoting you Internet business. Direct mail marketing, while also effective, does not generate the same results as a properly done email marketing campaign.

Ultimately, your goal for marketing by email should be to sell something to your list. There is a skill that you need to develop to do this and many Internet marketers fail in this regard.

The two most common mistakes that people make with their email campaigns are the following. First, many marketers fail to build relationships with the people on their list. Second, many lists are left to go dormant for long periods of time with no consistency in contacting the members.

Autoresponders have the capability of being pre-programmed for as long as you want in advance. The relationship building comes about by offering lots of free and useful information in the early stages without asking your opt in members to buy anything.

Another common problem is that marketers often don't build a big enough list. This business, in a large way, in a game of numbers so your chance for success will increase greatly as your list grows. People tend to sign up to your programs when you hit them at just the right time. Additionally, when your prospects receive your newsletter on a consistent basis, they will stay interested and engaged.

How then can you go about increasing the size of your list?

1. Think about growing your opt in list by one subscriber at a time. Using this strategy will take longer, but your list will be high quality and will stand the test of time.

The way to build your list in this fashion is to have opt in forms on your home page as well as every other page that you create. Additionally, make sure that the opt in page is on your blog as well.

2. Find a good co-registration lead company and buy leads from them so that they can help you build your list. Some of the most successful Internet marketers today built their lists by purchasing these leads.

Once your list starts filling up, make sure that you put in the work to build relationships with your subscribers. In this way your future earning potential will be maximized.

In summary, these are the 2 best methods for growing your subscriber list so that you can conduct a successful marketing by email campaign.