I am talking about the mistake which applies to both Internet businesses and off line businesses as well. In this article, what I'm specifically focusing on is not just capturing names and email addresses for future follow up.

The tremendous amount of traffic that people get to their websites that never purchase from them is another way to view this. Did you know that the average person needs 12 exposures to something before they make a purchase?

Knowing this how many people do you think come back to a website once they've left it? Very few prospects ever come back to the same website as they surf around from day to day.

You will need a lead capture form on every webpage you have, if you're trying to make money online. You also need to place one on your blog and putting it in the sidebar is an easy way to get it on every blog page you have.

Another thing you should be doing is promoting landing pages that have a capture form on them. By promoting these you give your visitors no where to go until they give you their name and email address.

You are building an asset that can pay you back in the future when you develop a list of subscribers who give you their name and email address. By having a name and email address you get to build relationships with people that you might not otherwise ever know.

Building relationships is an important part of email marketing and developing sales from the list you build. Real professional Internet marketers understand this and are building lists that number in the thousands.

If something happened to your business as long as you had your autoresponder full of subscribers you could always make money. A quality lists can pay you back as much as one dollar per subscriber every month. When you use this number is it any wonder that marketers who have a list of 100,000 people are making $1 million a year on line?

So I would encourage you not to make the most expensive make money mistake that other business owners are making. Get a lead capture form on every webpage and start building your list today.