Article marketing is a proven marketing technique that can be done without spending any money at all. That is one of the things that make it so appealing. Another appeal is that almost anyone can write well enough to utilize article marketing to some degree in order to promote a product or service.

Article marketing can generate traffic, lead to backlinks, and ultimately result in increased sales. The secret to article marketing is that there are not any real secrets. We all communicate with one another and that is what articles are about, communicating with each other through that specific format. Of course, in order to get the most from your articles special attention should be paid to the following:

1) Carefully select the title

2) Provide what Internet users are looking for

3) Create a resource box that gets results

4) Know where and how to submit

The article title can either result in instant reads or it can result in the article totally being ignored. Your article title should grab the attention of the reader but there is more to choosing a title than just that. It is important to include your keywords in the title and it helps if your title is also unique. Put all those elements together and you are sure to have one great title that leads to your article getting read.

The Internet has become the go to place to find needed information on virtually any topic under the sun. Most people have an idea of what it is that they are looking for and they want to find it fast. All you have to do is provide it and you will find success.

After writing a great article you must include a resource box that will work for you, what I mean is, you need one that will motivate the readers to click through to your site. One way of doing this is to basically let the resource box be a continuation of your article. Let the flow continue through to the content of the resource box and there you should offer a free report, ebook, or other useful information for the reader that can be found by visiting your site.

The location you send them to should include a webform that is there to collect names and email addresses. Upon completion of the form the reader will receive your free offer. Your new subscribers have essentially bought that free gift by providing you with their name and email address. You now have the opportunity to contact them again and again with other offers.

Decide what directories you are going to submit your articles to. It is wise to have a plan and to stick with that plan. There are major players in the article directory fields but there are also smaller directories that specialize in various niches. You may want to submit your articles to numerous directories in order to achieve massive results.

Learn what is and is not acceptable to most directories and adhere to those guidelines when writing your articles. This will speed up the submission process and get your articles approved more quickly.

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