Here's one that I highly recommend: instead of hiding behind many of the typical internet marketing curtains, make your presence felt. Put a 'voice' to the name. Your name.
We all know that there is a general fear among us towards people we don't know or trust YET. So put yourself out there and let people see that you're a real person.
One of the greatest obstacles I see day after day on the lowest hanging fruits of the internet marketing basket, is the UNwillingness to "put yourself out there." To involve yourself. To display your passion for whatever it is you are selling.
No one is saying go out and put flyers under wiper washers on car windshields. I'm saying there is a need for you to represent your love of all things internet releated if you are going to draw people in. (That's one free internet marketing resource tip I can't give away fast enough!)
How do you do this best? How about setting up a simple question and answer section on your site. A place where people can actually bend your ear and ask their questions. There's a few good reasons to do this. One, you show that you are indeed a real person who wants to help others. And two...YOU GET FREE CONTENT FOR YOUR SITE.
That's right, by simply allowing visitors, you can create a never ending source of free content. All you have to do is take the questions and answers and publish them. Can you say blog? I know that you can.
And guess what the search engines love? Blogs. Yes sir, they still do. Engines love blogs because blogs ARE fresh content...and the engines never get enough fresh content. Ever.
It's interesting how many things you can accomplish by opening up a Q & A section on your site. Someone will invariably ask a question that will start new ways for even you to approach your own business.
It's great. I was first exposed to this free internet marketing resource tip by someone who owns and operates a COMPETING website. Like I always say, copy success!
