Normally when one thinks of search engine rankings, you think of search engine optimization (SEO) work. The race to juggle and something called algorithms to get a higher ranking with the search engines. SEO is highly over rated and has been made way too complicated. What really happens is this: people go to search for something, say hair loss products, weight lifting information or home business opportunities, and they type certain search words into the browser. It's the WORDS people use to search that really affect your rankings.

Key Effectiveness Index is the ranking of words used by people when they search for product X. They get site X through N etc. as a result because the words they used to search are prominently used on those sites (either in the meta tags at the top of the page - something you can not see) or they are used in your copy (most often the top 25 words as that is what the engines typically crawl). How does that relate to you and article marketing?

You'll be delighted at how easy this is, because anyone can do this effectively. Article marketing means YOU provide something you've written about marketing, home business opportunities, training, etc. to other Web sites, blogs, and eZines for FREE. FREE? Yes, free! Because in return you get to include a short bio and links back to your site in the "resource box" that appears at the end of your article. Your article will fit into a niche that you pick. So if you want to write about affiliate marketing or blogging, then your site link should lead back to a site that most directly relates to your topic. If you don't have a site of our own, as an affiliate you will likely have one available through the company you chose to represent as an affiliate.

What a perfect opportunity for you to write something about being a marketing master, or lead generation. This establishes YOU as the expert and gives you several very nice benefits such as: lead generation, increased site traffic, and improved search engine ranking. This method of marketing is so popular you can find software packages and web sites to help you syndicate your articles easily to hundreds and even thousands of other sites. Imagine the number of people you could introduce to your business!

Here's an example of what you can do: Marketer Jane Doe submits an article to iSnare (a web based article distribution service). It's free to submit to them, but Jane decides to spend $2.00. Her article was sent to over 150 other distribution lists, which in turn sent the article to even more lists. Within a couple of weeks, Jane's article (she searched for it on Google) returned about 650 results. 650 other sites that posted her article and created links back to her site. THAT'S A LOT OF LINKS. That's a lot of team building potential.

Your article needs to be well-written, focused, easy-to-understand and helpful to your readers. DO NOT blatantly promote your product or service or it won't get used. Put a link to your site in the resource box. Try to stay away from other links in your article because they will be removed by editors. Being subtle is the key with these types of articles. Subtle gets you a lot further in building your online business.

Here's where you can go to get started with your article marketing: iSnare and The Phantom Writers and ArticleMarketer. Google search for article distribution services and you'll get hundreds of other places to place that expert article. You can choose to spend some money to do this, but if you do, research carefully to find the most cost effective way. In some cases you can even do this for free. This is a great way to accomplish your goals!