In terms of profitable online advertising campaign the best word suited is Page per click (PPC). Pay per click advertising has become an essential ingredient of any marketing campaign of any online business. Roughly, every second page that people find in Internet contains pay per click advertising. Usually, pay per click advertising is not contained only by those organizations that have financial capacity not to afford pay per click advertising.

Online Campaign

In essence, Pay Per Click Search Engine Advertising (Ppc Online Advertising) is all about bidding for the top or leading position on search engine results and listings. PPC advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning" or "keyword bidding"). PPC advertisers would then pay the bidding price every time a visitor clicks through the website. Pay Per Click Search Engine Advertising (Ppc Online Advertising) is also known under the following names/variations:

1    Pay per placement

2    Pay per performance

3    Pay per ranking

4    Pay per management

Procedure followed in creating online advertising campaign

1    Setting up an account and/or deposit fund

2    Creating a relevancy keyword list

3    Choosing (and setting up) an account with a PPC search engine.

4    Bidding on the ad placement, including the search result words or phrases.

5    Writing out an ad copy

6    Placing the advertisement on the search engines

Ingredients for creating the most profitable online campaign are as follows:

1    To know ones product very well and should take inventory of the product or service to be placed.

2    One should be well aware of its budget and keep oneself away from the bidding wars if possible.

3    Bid just right. One should know how to bid right effectively - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4    One should measure your profit margin against your spending or expenses. Know when to stop and terminate your Ppc Online Advertising campaign - if you spend more on advertising but have little or no sales at all.

5    Finding  the right targeted keywords. Decide which keyword phrases to opt and bid for. Do some effective keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

Thus following the given steps one can create the most profitable online campaign. So we can see concept like online campaign ,PPC setup,PPC management are gaining ground as it making fat money, which somewhere contributing to the economy of the world as whole.