But the number of people who actually subscribe to your list is determined by the quality of your squeeze and more importantly, how well your squeeze page converts visitors into subscribers.
So if you want to maximize your opt-in conversion rate, you need to apply the seven keys to a killer squeeze page.
Key #1: A Compelling Headline. You have about three seconds to grab the attention of your visitor and give them a reason to stay and read what you have to say before they click away to the next site - especially if you're advertising on traffic exchanges and other related websites.
Key #2: A Bullet List of Benefits. Once you have their attention, you need to keep it by explaining exactly what your freebie is going to do and how it's going to help them get what they want.
Key #3: A Strong Call to Action. You need to tell them exactly what to do and how to get what you're offering. For example, "Enter you name and email below for instant access."
Key #4: An Opt-In Form. This may seem obvious, but the placing of the form is what's important. It should be "above the fold" for best results. That means your visitors don't have to scroll to subscribe. In addition, the submit button should also use text like "Click Here For Instant Access" instead of just "Submit."
Key #5: An Email Notice: you need to give an incentive or a reason to enter a REAL email address. Explain that the download link will be sent to their email inbox or they will need to confirm to get the download.
Key #6: A Privacy Statement. Assure your subscribers that their information will not be shared with anyone and that you respect their privacy.
Key #7: A Trust Seal. An easy way to boost conversions is by placing a trust seal on your site to let your visitors know that you do business with honesty and integrity. For example, I use the Honest Online button on my site.
Besides the seven keys to a killer squeeze page, good formatting, nice graphics, and a professional design will go a long way to increase your conversion rates. But for most direct response squeeze pages, a simple page with a white background and black text will do just fine.
