Using niche affiliate marketing has become the very smart choice of affiliate marketers over the last year or so. By concentrating on a more specific segment of an industry or interest, it enables you to get more focused traffic to your business and therefore a higher return on your investment of time and money. We will look here at some aspects of this niche affiliate marketing concept.

Straight away niche affiliate marketing enables you to avoid and remove a major part of your potential competition. For example if you choose to sell products in the niche of "earning money online" you will find that to be a very competitive niche.

It is competitive because it contains such a broad based theme. One way to narrow that down and turn the idea of earning money online into niche affiliate marketing is to target a specific way to do that.

For example targeting a niche of work at home allows you to specifically work towards selling products to teach people how to work at home. You can teach them how to earn money working at home as opposed to giving them a broad based niche of earning money online which could allow you to sell any number of different products.

The other thing niche affiliate marketing does is it allows you to differentiate yourself from the competition. Again using the theme of work at home you will find that there are many websites in this niche.

To become really successful in affiliate marketing, you will need to set your self apart from your competitors, both in terms of your products offered, and the way they are presented on your website. You can certainly look at your competition to come up with ideas on ways to do this.

One possibility is to decide that you will only deal with products which you have personal experience with, and therefore have an intimate knowledge of. This is a very popular way to do niche affiliate marketing today at your own pace. You present your product more in the form of a review and a pre-sell page.

In this way you are not really selling at all as much as you are making a recommendation. This is a really great method of building your niche affiliate marketing business if you have already developed a good list for email marketing purposes. If you do not have a list of your own it's certainly something you should be working on.

To summarize, niche affiliate marketing gives you the opportunity to carefully focus your efforts on a specific and narrow area, thus providing you with a greatly improved business model when compared to the older, more traditional way of general affiliate marketing. This allows you to earn money targeting that specific market.