A great way to get more exposure to your website is to write a feature article and learning how to write one will get the website owner a long way towards more exposure to their website. A feature article has a few additional requirements to a standard article and knowing these differences will increase your chances of getting your articles featured in newsletters and on websites.
The most important thing is to realize that a feature article must add value to the publisher's website or newsletter. What does valuable mean? It means that if the publisher were to use their article on their website or in their newsletter, their audience would find information useful to them in the article. How does an author create value? The article should answer a common question asked by a specific target market, or it should solve a problem that is common to a specific target market. This is a sure-fire way to make sure your articles are of value to your target market. You will find that you will have an easier time of getting someone to publish your article on their web-site, or in their newsletter.
Featured articles tend to be longer than regular articles. A standard length article is around 500 to 550 words, while a feature length article is about 750 to 1000 words. Feature articles cover more detail than a standard article or typically give a more in depth explanation of a solution to the problem being addressed. For example, a regular article may give the top 5 reasons why you should do research before writing an article but a feature article would give the top 10 reasons why you should do research before writing an article.
In addition, featured articles are about topics that are current and popular. The easiest way to get your article published in another owner's newsletter, or on another webmasters site is to cover a topic that everyone is currently talking about (related to your target niche of course). A good example would be to write an article about a new product or service that just came to market. Writing a feature review article is a great way to provide value to the reader of the article, it is also a great way to begin building those valuable relationships with people who can potentially send you a lot of traffic.
The last thing that most budding authors tend to forget is to make sure the site they would be sending the reader to relates to the topic of the article and will actually provide supporting information that would be useful to the reader. There are so many articles out there that have links to websites that are totally unrelated to the article topic. This is one of the quickest ways an author can destroy their own credibility, because it shows the reader that the author is really not interested in serving the reader of the article. Remember, the purpose of a feature article is to showcase the author's knowledge and to get people to the website who may be even more interested in their product or service.
It really doesn't take much to learn how to write a featured article, especially if you already know how to write an article. The end goal is usually the same, however a bit more is expected out of a feature article, especially if you expect webmasters and publishers to showcase your article in their website or newsletter.