The internet has a huge population so one has to wonder how they can stand out in the crowd. Developing a name for yourself is very important. You want people to see your name and automatically recognize it as a name they can trust. Of course not everyone will know your name but if you can develop a trustworthy reputation among those in your niche, people interested in that niche will know who you are.

Now, getting to the most difficult aspect of developing and running an internet business. Getting your name recognized. Article marketing may be the best way to accomplish this goal. Writing articles that peeks a readers interest and provide quality, helpful information is a great way to build your online business and personal reputation.

Submitting these quality articles to reputable article directories creates a back link to your internet business website. The more quality back links a website has, the better position it gets in the search engines. When people search for certain terms in your niche or expertise, your articles may come up. They will read your article and if they like what they read they may click on the link in your resource box.

You may be wondering what a resource box is. A resource box is a small section of text at the end of each of your articles. It is also know as “about the author”. It contains your name and a little blurb about you or your business and includes a link to your internet business website. This is where the back link comes from, your resource box.

Some people may not like to write articles or have a hard time coming up with ideas to write about. You can have people write your articles for you, called ghost writing. You give information like the topic, keywords and resource and the ghost writing service will produce a one of a kind article just for you.

Using article marketing is an effective way to make your presence known on the internet and build a trusting reputation. Ti is great if someone can just type your name in the search box to find information about a certain subject they know you are knowledgeable about.

So, get your pens and paper or fingers and keyboards ready and start writing about things you know and love. Your internet business may pick up and the sales may just start rolling. It is up to you whether or not you want it to become successful through article marketing.