The Article Marketing model relates to achieving efficiency in the article writing and article submission process. Through writing and then re-writing articles a marketer can achieve greater efficiency through overcoming the duplicate content filters, and working within the parameters that are set. When an article appears on two websites, the second website to publish the content will attain a PR0 on that page – despite this, the link is still beneficial to the commissioning website.

SEO agencies and companies are now finding article marketing and the article syndication process is potentially the most efficient way to build links and target keywords through the management of anchor text. The article marketing model involves firstly writing an article that is relevant to the content of the web pages for which hyper links will direct towards. At this stage, should you distribute the article to article directories you will attain back-links however only one of these will not be affected by duplicate content penalties. It is worthy of note that this is still beneficial from an SEO perspective. The website will have links from 100s of unique domains – the links will be embedded in content and relevant to the content of the commissioning website.

Despite this, article marketers can increase the results of the article marketing process through then going on to re-write the articles and then over-coming the Google duplicate content penalties in part. Should the marketer decide to re-write the article by 25% 9 times then the marketer now has 10 unique articles, and the distribution of these articles is also paramount to the efficiency that will be attained.

The commissioning company should publish the unique articles to the top 10 article directories on their distribution list. It is imperative that, should the company wish to achieve optimum efficiency, they then continue to submit variations of this article to the remaining article directories on their list.

The commissioning company will now attain 10 hyperlinks unaffected by duplicate content penalties, and will also achieve these from appropriately filtered sources. Should they submit to 100 article directories they have now achieved 10 differently formatted articles and in doing so they will also overcome another issue mentioned by over-cautious SEO consultants - the unnatural accumulation of identically formatted links.