It is too ruthless, too heartless and much too clever for someone like me!

First, it should be explained this e-book is a short, cut to the bone sampling of some of the affiliate marketing techniques for using PPC advertising programs such as Google Ad words to sell affiliate products. Although these marketing tactics can just as easily be applied to selling your own products.

The writing is crisp and to the point. No fluff, no filler, and just step-by-step information on what you should do to turn a profit in your Pay per Click advertising.

Second, this is not a book for beginners, you have to know the lingo and be somewhat familiar with online affiliate marketing to enjoy the full benefits. Although a complete novice could take many of the points listed here and use them, this e-book was written for those who know their CTR from their CPC. If you're already scratching your head this book is not for you. Instead, it is for someone who wants advanced marketing techniques which does require some marketing savvy to pull off.

Third, many of the marketing techniques in this book are ruthless and may not be everyone's cup of tea. It can be downright brutal, for example, there's something called CAMPAIGN NUKING - where you go in and steal an Ad words campaign from another marketer and use this book's techniques to underbid them and basically nuke their advertising campaign.

Another technique called the 'The Leveller' where you ambush a marketing guru and take his customers right from under his nose. Ingenuous ways of making sure you get the affiliate click and sales instead of the big name guru or vendor.

Personally I have been an affiliate marketer for over 5 or 6 years now and making a good full time living at it. My marketing model is slightly different since I use organic search to target my keywords; therefore the majority of my traffic and customers are supplied free. Even so, I found many helpful hints on how to improve my own online marketing.

You must also realize, building a content/organic marketing system takes months (more likely years) to create a profitable return. Using PPC programs like Google Adwords or Yahoo! Search Marketing is a totally different ball game and the returns can be almost instantaneous.

You join an affiliate program such as Click Bank, Commission Junction, Amazon pick a product, create an ad, find targeted keywords and then start a PPC campaign in a matter of hours you can be in business promoting and selling your affiliate products online.

The Catch?

There is always a catch, otherwise everyone would be quitting their day job and working on the net. No boss, no daily drive, no nosy workmates, no measly wages, and no 9to5 daily grind instead you would be working at home or wherever in the world you would love to be, you would be your own boss and most importantly you would have plenty of money to burn.

So what's the catch?

You really have to know what you're doing or you will lose money. PPC means you have to pay for each click/visitor to your site or affiliate link bid too high or make no sales and you can lose your money faster than you can say 'Quit your day job!'

However, there are those who have perfected the PPC system and are making large sums of yearly income. The authors (Chris & Ken) of this book are supposedly bringing in over 7 figures a year from their affiliate marketing.

After reading this book and examining the techniques described, there's no reason to doubt that figure. Although I would like to have seen the flip side of all those Click Bank earning graphs, i.e. how much advertising revenue was actually spent to generate those kinds of sales? But I also have been marketing long enough to realize if you know exactly what you're doing, you can make a lot of money quickly with online affiliate marketing.

The reason large sums of money can be made is because you can scale up and duplicate any profitable campaigns. Computers and automation can make handling thousands of keywords/campaigns possible and easy. Once you have figured out a profitable keyword/product/campaign just do as the book suggests - rinse and repeat.

Anyone can take the techniques in this book and use to them to increase their affiliate earnings. As an Amazon affiliate, I really appreciated the points discussed and as an affiliate marketer in general, there was a lot of useful information I can use to increase my earnings.

Keep in mind, once you have a successful site and getting plenty of targeted traffic, sometimes it is only a matter of picking the right affiliate product or changing just some simple words in your ads or on your site to greatly increase your conversions.

Anyone can take the marketing techniques described and set up their own online income source with the possibility of finally killing that day job.

But remember there is a large learning curve and it will depend (like everything in life) on your own inventive skills and personal resources. You have to be creative, manipulative, savvy and sometimes downright heartless to succeed. The more ruthless and merciless you are, the better your chances.