Search engine optimization is a phrase you hear a lot about. This phrase to a new marketer can seem a little frightening. There is always new terminology whenever you start a new endeavor. Before you know it, that terminology becomes second nature. Search engine optimization simply means a way of causing your site to appear as close to the top as possible when people search for certain words or word phrased that pertain to your site. You can have the best looking site around with volumes of content, but if no one knows your there, you won't sell a thing.

There are over 1 BILLION people on the internet and they perform over 200 Billion searches per day. WOW! No brick and mortar store in the world has a drive by audience that large to attract customers. You want to take advantage of as much of this traffic as possible.

You can attract visitors by making your site search friendly. Here are a few examples:

- Place keywords in your meta tags

- Place keywords in your domain name

- Have relative content on your site

- Place keywords in your content

- Write and submit articles for links back to your site

- Use pay-per-click for some of your keywords

- Submit your site to the directories

- Keep track of your movement in the search engine rankings

- Test and repeat

Search engines love backlinks. Backlinks are simply having URL links that take you back to your website. Remember to place a link to your website on your blog. Do the same with posts on other related blogs. Link back from social sites as well. Some website publishers will use your articles on their sites. They are allowed to do this as long as they keep your article intact. This includes your resource box with you name url. More backlinks for you.

Continue to optimize your site as you go along. Adding new content to your site gets the search engines to spider your web again and again. Adding new articles periodically adds to the links pointing to your site. Don't just do it once and quit. You want to add good, helpful content on a regular basis. Do yourself a favor and periodically add fresh content, new articles and posts. That is if you want to be successful in the long run. Good luck to your future success in the home based business market.