Chances are that if you've done any research into Internet marketing ? or any type of sales or marketing ? you already know that people who come to your website do not buy from you on their first visit. You already know that it's important to follow up on your Internet marketing campaign with an email marketing campaign to convince them to come back and buy from you. If you neglect your follow up email marketing, you will be throwing away a potential of your market and your profits.
On the other hand, there is a right way and a wrong way to follow up with your first contacts when you do email marketing. Most people focus on compiling an email opt-in list. They put a lot of up-front time into creating teasers and enticements to get people to opt into your email marketing list. Once they've got that list built up, though, they miss the boat on using the PROPER sequence to maximize their sales and their profits. There is a proper way to use your opt-in mailing list to get as much profit as possible from it, and it is directly the opposite of what most email marketers will tell you to do. Here's the email marketing sequence that works best.
First, understand that you will not sell everyone. For more detail go to:www.mrx-interview.com.It's not possible. No matter what you do, some people will opt out of your email marketing list the first time you contact them. Some people will opt out of your email marketing list if your contact them too frequently. The important part to remember is that it doesn't matter.
Most email marketers space out their follow up marketing with several days in between each contact. The wisdom there is that if you contact them too often, they will get irritated and opt out of your list. Refer back to Step 1. The opposite wisdom is that people are most interested in buying closest to the time that they first make contact with you. That means that you should contact them frequently soon after they first opt in to your mailing list. For more detail go to:www.sell-using-the-web.com. In fact, you should send out an auto-responder email every single day for the first ten days.
No one knows as well as the person you are trying to sell why you're not succeeding. The purpose of that tenth email is quite simply to get him to tell you. The tone of the letter is ?Frankly, I'm puzzled. I've told you about all the benefits, shared testimonials with you and offered you special deals. Help me out here ? what did I do wrong?? People will return to your website to fill out a response to that question, trust me. And once they're there, you have the opportunity to sell them again.
This may sound like a lot of work, but keep in mind that you set it up just once in your email auto-responder program. From then on, the letters will be sent out automatically in that sequence for every single person that signs up for your opt-in mailing list. You don't have to do another single thing.
Once someone buys from you, you don't want to lose contact with them ? but you also don't want to keep sending them email follow ups that are going out to your ?buy from me? list. The follow up process is actually a two-part process. Once you've sold your product to your customer, shift them to a second auto-responder list that will follow up on the sale with a similar sequence of email messages that is as carefully designed as the first to maximize your internet marketing profit.