A good article which caters to your market is your start. The better the quality of your article is, the more it can attract customers. Not only should your article be informative, but it has to be enticing to read, and this means no promotional sentences. People does not like the feeling of being pushed to the product so stay true to what the product is about and how it can be beneficial to your potential buyers. Aside from being informative avoid putting big words to your article, just make it easy to read and straight to the point.
The in thing now is keyword density for search engine optimization. Research on how you could put enough keywords in your article to attract search engines. Just be reminded that too much keyword can be disaster for you so study the steps first.
Make your articles short but sweet. Readers do not like to waste time reading a novel long article, what they need are concise facts and they want it fast. Next is that you have to proofread your article. Readers hate typos and grammatical errors, and you do not want to associate your product with such a mess.
Once you have a good article you will then need to distribute it and article directories is your way to do this. People who are researching are often led to different article directories, plus the fact that they are arranged categorically means you already have a leverage that someone could get their hands on your article. Sign up for free directories to get that exposure that you will need.
Now if you think that your article is of high quality, then emagazines, newsletters and different companies related to your product and services are in constant search for new materials, submit it to them. This way they would distribute the article to their steady subscribers and it would spread faster.
You can also take advantage of your writing skills to write e-books, even those that only have few pages would be fine. Once you have this spread it by giving it for free all over the web. People love free stuff so make yours contain valuable informations, once they like it they will spread it further.
Last is through forum posting. Just search for all the forums related to what you are offering and post articles there. If they like it, it will spread. The good thing of forum posting is that there is an interaction with buyers or potential buyers, if they are skeptic then convince them. If they are happy with the product, thank them and convince them to try more of your products.
In all these ways, remember to put in your website address or information in the byline, this way readers would know where they can find you, without one there is no purpose for all your articles. Be also prepared of the possibility of others to duplicate your articles, in this business that is inevitable so keep on producing new ones to associate your business with.