Article marketing was one of the early forms of search engine marketing that many companies employed to gather links back to their site. It is one of the most important aspects of doing business on the Internet, a type of advertising in which businesses write short articles related to their respective industry. Article marketing has been used by professionals for nearly as long as mass print has been available.

Article marketing gives a boost to your website for two specific reasons. It is an effective way to promote your site and generate quality inbound links, which optimizes your website. It is the process of distributing keyword focused articles on various submission sites and it remains to be the most effective and cheapest way to drive quality traffic to your website. It is also a way by which web owners can draw traffic and presence through the internet.

Article Writing

Article writing is becoming more popular with website owners as an effective method of generating traffic and increasing back link. They brings free publicity and article writing gives you the opportunity to showcase your talents and expertise. Articles are an excellent way to change content, keep readers up to date and draw visitors searching for similar products. Article writing and distributing to online article directories should always be in your traffic toolbox. Articles are written to target particular keyword niches and distributed to content publishers that cater to those markets.

Content

Content articles are an unbeatable way to generate links, boost your search engine rankings, find new prospects and open up a flood of targeted traffic direct to your web site. Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long term effect to your web site business. Well written content articles released for free distribution have the potential of increasing the authoring business credibility within its market as well as attracting new clients.

Search Engine

However, if you have a web site, then search engine marketing is important to you. One important aspect of search engine marketing involves using high quality, interesting, informative content articles. Search engines love content articles and many people will read and link to articles that are interesting and informative for topics they are interested in. Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long term effect to your web site business.

Article directories have watched their submissions mushroom by 400% with up to 50% or more of the submitted articles getting deleted on the spot and others not getting any attraction in the search engines or gaining any popularity with readers. Cutting corners and using the same articles that others have submitted to the search engines and directories will not get you anywhere. These types of articles are the fastest way to the trash can from a reader point of view and ultimately from a search engine point of view.

Sales

Do you want more traffic, higher page ranking, increased sales potential and revenue and a stronger online presence. If you are an ebusiness owner, you must already know that the only way to improve your sales leads is to bring more quality traffic to your website. If article marketing is part of your online marketing arsenal, you could be wasting a whole lot of time and missing out on a whole lot of sales if you are not getting the resource box right. If your articles are not converting into site visitors, sales or newsletter subscribers, you are simply donating money to the article directories.

Submission

The growing number of article submission sites and directories is a proof that article marketing is the most used internet tool in the online arena today. Article marketing or the process of distributing keyword focused articles on various submission sites remain to be the most effective and cheapest way to drive quality traffic to your website. Article submission can make a big difference to your online business. It is a great tool for website promotion. Article submission can create links and drive qualified traffic to a website if done properly. It is more then just content and backlinks.

Conclusion

Article marketing is an effective way to promote your website and generate quality inbound links, which optimize your website. Moreover,it is a great way to increase your name recognition and build links to your site so give it a try. Article marketing is undoubtedly one of the easiest and cheapest ways to get the word out about your website and your offerings. Its one of the most important aspects of doing business on the Internet. Article marketing is one of the most effective and lucrative forms of marketing on the Internet and a dirt cheap way to drive targeted traffic to your web site without the cost of expensive advertising.