No successful business survives without marketing. Even if it is word of mouth based on services well delivered it is still marketing. Article Marketing has the capability of drawing a tremendous amount of customers to your website and is one of the strategies that will increase your profits regardless of the size of your business. It is not a new form of marketing either as before the internet there was always paper.

You are promoting your product or service by writing articles on related topics. These articles give information and provide the reader with it. The articles are posted in directories throughout the internet which have a significant amount of space on the internet with the search engines. Thousands of people are able to see these articles and then these people become leads for your product or service.

Article marketing also provides links back to your site and will help you to build your optin list which is a secret or perhaps a well know fact of any successful marketing plan. You have someone who you can promote to who already has some interest in your product. As long as you are delivering a product of value that people want you should be able to continue to sell to these people once you originally gain their trust.

In writing your articles, make them informative and strive to provide your prospective reader with information they might be interested in reading. Your headline to the article should draw your reader to the article and make them curious so that they want to read it. Then as they continue to read, the article should grab their attention. In other words it should come on strong right from the start.

You want to then promote your articles to various directories on the web. There are available tools to do this and to make it easier. There is software and membership sites that cut down the time and effort to successfully doing article marketing.

Keep your content safe and copyright it. Publish the content on your website. Make sure you have a link back to your site in the Resource Box so that you gain more links to your site and it grows. Your articles should be original and your keyword content should be about 3 to 5 percent of the overall content of the article. Overdone, the search engines are not happy and neither will you be.

If you follow these basic guidelines of article marketing and continue to educate yourself, you should see your business grow. It does not happen overnight, but if you keep at it you should reap the benefits of your endeavors. Good luck to you.