It is a combination of the above, but it’s a whole lot of other processes involved. And all these processes are directed specifically to one main goal. And that’s getting traffic to your affiliate website.
And once the traffic is driven to your affiliate website, that’s where the attraction of your website will come into play. Your website could either be a static site, or better still, what I would call a dynamic website.
What do we find in a dynamic website? These could be sites that offer a wealth of relevant and useful content that is constantly updated and thus encouraging repeat visitors, and will also allow participation by website visitors in the form of blogs or video submission. Specifically for a website promoting affiliate products, rather than getting your visitors to browse through a lengthy page describing what a particular affiliate product can deliver, wouldn’t it be better if it could be explained in audio or video format?
Studies have shown that whenever website visitors are directed to an affiliate site, a majority of them will probably not bother to finish reading what the affiliate product has to offer, especially if the sales page is too lengthy or (worse still) poorly written. Rather than taking the unnecessary risk of losing a potential client, why not increase the response rate by adding videos to your affiliate website?
There are tools out there that allow affiliate marketers to quickly create a video-based affiliate website. The cost varies depending on the desired quality of the video format, as well as the effort required to generate a video playback format. While some of these products could be in the form of software training kits, others would involve detailed step by step instructions on how to go about creating your video-based affiliate website. Regardless of the amount of effort required, it will definitely be well spent, as it usually generates a higher conversion rate of either getting affiliate sales, or simply to get visitors to opt-in to your subscribers list.
Another aspect to consider when creating video-based affiliate websites is to ensure that the price is just right and that you’ll be able to quickly recoup your initial investment (both time and money). Also, make sure that the level of after sales service is provided in the event you encounter any technical glitches or simply require a quick solution to your website.
A much recent development in this field however, would be ready made affiliate product videos which you can purchase and get starting right away. Just imagine all the time and additional dollar investment saved if all these are already prepared for you right up front. However, affiliate marketers need to note again on the quality of these ready made videos to avoid disappointment.