Step #1: Off To The Shoe Store

So what is the first thing you do when shopping for a pair of new shoes, obviously you head for your local shoe stone to look around. As a "newbie" to the world of Internet Marketing, I head for my computer to look for Internet Marketing resources online. Googling this term "Internet Marketing" or perhaps a phrase like "Internet Marketing resources" is like entering the doors of a huge shoe store! The shelves, or in this case, the Internet, is jammed with all kind of products for your inspection. Each one competing for your attention and eventually your hard earned dollars.

Step #2: Browsing The Merchandise

If you are like me, I like to browse around to see what is available in my area of interest before seeking the help of the sales people. Others I know prefer to go directly to the sales people first, get advice and then browse in their area of interest. So that means steps #2 and #3, may be done in reverse order, depending on your shopping style.

So to continue, rather than walking around the shoe store, as a person interested in Internet Marketing resources you are browsing the Internet listings by clicking on various websites to read what the authors have to say, or perhaps you go to the paid advertisements and click on some of interest.

Step #3: The Sales Pitches

Sooner of later, you will seek out a shoe store clerk, or they will notice you browsing and approach you. In the Internet Marketing world, this process is often started after you read a marketing article, a product review, or a paid sales advertisement, and are taken to what is sometimes called a "pitch page" or a "landing page". This is where someone is going to tell you all the many reasons why buying this product is going to make you very successful and rich as an Internet Marketer, it is a "one of a kind product", "best of the best", etc..

Just like the shoe store clerk telling you all the advantages of buying the shoes they are describing to you based on appearance, durability, level of comfort, and other features designed to make each shoe "the one you just have to have".

Often a shoe store will have "specials" or brochures available to view as well to promote products in the store and your Internet Marketing product search experience is no different. Instead what will often happen is that some website "pitch pages" will have gimmicks to obtain your e-mail address, often in the form of a free downloadable information product related to some aspect of Internet Marketing. Often these are very good products and merchants know that we all like to "get something for free".

What you may not realize is by doing so, you are opening the door to a flood of e-mails, from the merchant themselves or their affiliates (online sales people), who try once again to persuade you one more time to buy their Internet Marketing product. Once on their mailing list, don't be surprised to see weekly e-mails in your in-box from the same merchant or their affiliates as the aim here is to "stay current" in the hope you will reconsider and buy their product or another merchant's produce with whom they are working together in a joint venture. The old "you help me and I will help you" to promote and sell our products is the idea here.

Step #4: Trying On The Product

After listening to the sales pitches, either from your shoe store clerk, or visiting a number of "pitch pages" in your Internet search and reading the sales e-mails you probably have flooding your e-mail in-box, it is time to start trying on the products to see what "fits" or will work best for you. As you well know with shoes, one size does not fit all, one shoe type does not serve everyone's purposes, and not very one likes the same color.

Basically the same thinking applies when looking at products to make money through Internet Marketing. Every product pitch out there claims to have discovered the "magic button" or "recipe for success" that you will only get from buying THEIR product. So what do you do? Well just like in the shoe store, try on the shoes! Only here, you start trying different Internet Marketing resources to see if they live up to their "hype"!

Step #5: Decision Time

So now we have reached biggest step, where the "rubber meet the road", and you have to haul out your wallet, get out the cash, or credit card and buy the shoe or Internet Marketing resource that you feel is the best fit and value for you. Now here is where there is a real difference between between shopping for shoes and shopping for Internet Marketing resources that greatly favors you, the consumer.

The really great thing that I like about most Internet Marketing resources being sold online these days is that the product merchant will offer some kind of free trial period for you to test out the product. Most often this trial period ranges from 30 days up to 60 days during which time if you decide that the Internet Marketing resource isn't living up to the "hype" or you simply have changed your mind, you can still get a total refund, no questions asked. This is GREAT, as not to many shoe stores will let you try their product out for 30 days or more and still get a total refund. Perhaps a few days, may be a week, but certainly not 30 days or more of wear and tear for obvious reasons!

Yet in contrast you can put the Internet Market resource to the test, use it 24/7 to try and earn money, and at the end of the trial period if you are not happy simply ask for a total refund. Should you feel guilty about "test driving" products? No way, this is all part of the way "business is done" on the Internet these day. So if you can test a product for free, take advantage of this! After all, in the end it is your money!

I hope you know have a better understanding of how finding an Internet Marketing resource is like shopping for shoes.

One final point I would like to make. When we go to buy a product such as shoes or a good Internet Marketing resource, it is often very helpful to seek the advice of others who have bought the product, reviewed the product themselves, or perhaps if we are lucky, someone who actually worked with the product. Shopping around for Internet Marketing resources and advice before you buy is certainly no different. There are many programs out there claiming to full fill this need for beginning Internet Marketers.