It can help you attract more people to your website to increase your sales leads, secure a good page ranking on major search engines, and ultimately make yourself known in the online arena as an expert on your chosen niche. This amazing marketing and product promotional tool is commonly called as article marketing.

This is the process of distributing quality articles to major publishing sites such as ezinearticles dot com to give online users the information they need (in return you'll be able to earn their trust) and build numerous quality inbound links that can make your website look more valuable to the eyes of search engines.

By now, I am sure that you are convinced in using this tool as one of your marketing techniques. Before you sink your teeth into it, let me share with you the 2 new secrets that can help you accelerate your article marketing techniques so you can easily make a name for yourself and maximize the benefits that you can get from this tool.

Keep your articles short. Producing short articles can actually benefit both you and your readers. Short articles are easier and quicker to write so they will allow you to become more productive. They are also preferred by online users who generally have short attention span so they can help you generate more favorable attention online.

Don't have the time to distribute your articles? You may hire an article poster to do the legwork for you or you may invest on a reliable software designed to electronically distribute your articles online within minutes.

Use a killer resource box. You main goal in distributing your articles online is to drive online users to your website. You need to get these people to click on your resource box so you can easily convert them to potential clients. You can easily do this by making sure that your resource box is truly enticing and downright compelling.

So, before you tap on your key board, identify their age, gender, educational background, pressing issues, social status, etc. The more you know about these people, the better you will become in offering them content that they will surely appreciate.