Even if you are not focusing on search engine rankings, generally you should find that as you article market, your websites will become more popular. They will naturally receive more backlinks and traffic, and generally your search engine ranking will go up, even without any special emphasis on it.
One of the powerful things about article marketing, especially if you are building a list, is that subscribers who come to you after reading one of your articles tend to buy more than subscribers who come to you from many other traffic sources.
You will continue to get traffic for years to come. In fact, as long as the Internet is 'Live', your articles will send traffic to your website.It's definitively worth your time to write articles if you are doing any kind of business on the Internet.
When you first get started with article marketing, things will probably move slowly for you. One of the things that happen with article marketing is an exponential effect. When you have only 3 articles written, you are not going to have a flood of traffic. But if you write and submit a few articles a day for several weeks or months, you will begin to experience an incredible effect, and it will all become worthwhile.
Now, here is a powerful strategy that most people don't know about. After a couple of months, the articles you submitted at EA will lose their rankings on Google and may be difficult to find in the search
engines.
It is easy to become discouraged when you have written just a few articles, and your revenue is not consistent with the time you put into article writing and submission.
In fact, I will go so far as to say, if you are only going to write a few articles and then quit, you might as well not write or submit any articles. Article marketing is extremely powerful, but it is most powerful when there is a cumulative effect, and that cumulative effect takes time and multiple articles and submissions.