Internet marketing is about diversity. However, just as you should not "put all your eggs in one basket", spreading yourself thin is another extreme that is all too easy to reach. Start with two or three strategies and improve on them. After you have a handle on those, then you may consider adding new marketing techniques.

Wherever you go and whatever your "niche" is, you must be able to address a problem with a solution. Some strategies can be applied successfully for marketing virtually any product or service.

3 Essential Internet Marketing Strategies

1. Get a blog and post to your blog every day. When you have updated your blog, ping it to the blog directories. This will draw blog readers to your site where you will "wow" them with your knowledge. Make sure your posts are informative. They should stand on their own as well as inspire readers to buy your products. Add links to your website from your blog so readers can follow them to your site.

2. Optimize your site for search engine rankings. This is the most important strategy. When people are looking for something to fill their needs, they type a phrase into the search engine and off they go. Research shows that the majority of prospective customers do not go past the first page of search results. Keep your site at the top by providing quality content and keyword density on your site. To stay at the top, update your content frequently.

3. Build an opt-in list. To build up your list, you must offer something visitors will want. Customers will subscribe to newsletters in order to receive free information on something that is relevant to their needs, so be prepared to offer a free report or ebook in exchange for subscribing. Make sure your newsletter is interesting and informative. Don't just fill it with information about your product. Address the needs of your readers and turn them into customers.