On a personal webpage which is commonly called a blog there may be hosting of information which is useful to a group of web surfers and this technology of hosting matter is called blog syndication. A blog is a way of expression online where a person manages the blog and uploads his experience and other material and the same is accessed by all the searchers on the internet. This knowledge is accessed by professionals, lawyers, doctors etc and also students. Blog syndication is basically a technique of syndication where the data on a website is shared to many others for the mutual benefit and used.

The blog syndication is a new technology which makes the use of web feeds from one website and makes it reachable it to the user of internet through many other sites and blogs by sharing. The term is often used for referring to the material sharable in this manner. Out of all the available formats of carrying out blog syndication the RSS feed is the most common. When we log on to a webpage and visualize some knowledge we often see a coloured highlighted data in form of a hyperlink to a different webpage which is actually nothing but blog syndication. Blog syndication based softwares auto upload the information after summarizing the relevant matter and post it, which appeals to the users to visit the complete information. This way the information that is hidden in the sea of webpages and blogs is available and accessible to the users since it is available on more platform than one. Therefore simply speaking the access points of a particular relevant data are increased many times.

The economics of blog syndication is no less intriguing that its process and is based on profit sharing between the hosting and the gateway blogs or pages.Blog syndication profits both the website owner i.e. the one providing knowledge and the owner of the websites presenting it. Blog syndication is a simple technique adds many gateways for a single highlighted information and therefore the chances of it being used are increased and hence serves as a unique method to propagate data. Now this serves as an additional benefit and most often the benefit sought from blog syndication since the people visiting a particular blog as a habit tend to visit the hosting page of the data so highlighted. The syndicated information is offered to the people visiting the blog due to its other advantageous information.

In short the person who owns the blog, the person who owns the database and the person who visits the webpage in search of data of information are all benefited and the multiple gateways to the information provide higher exposure to the data.To sum up, blog syndication is the new age advertisement and data uploading technique where the information is accessible to higher degree and the benefits of this process are so many that it is bound to increase day by day.