One of the most popular Internet marketing techniques is building your email list. Capturing visitor's email addresses on your web site to build a list of emails is a must. You then can use the list to go back and market to them. This also creates value in joint ventures marketing. When the potential client visits your web site, even if they do not make a purchase, capturing their email address can be as good for your company as if they did buy. For more details www.build-huge-list.com Often you have to exchange something of value in order to obtain the email address of your visitors such as a newsletter, special report, coupons or free information. Once you capture your visitor's email you can use it to send follow up emails promoting your product or services.

This sounds good but there are some draw backs.

1. Some people will unsubscribe as soon as they get the free gift or after a short time

2. Your emails can get caught in spam folders

3. Your emails may never be read

4. Some people will put in a junk email address that they do not check

So, now your emails will not be as effective as they have been in the past. What do you do?

Raise your game and start building a following using social networking sites. Many of these sites offer features that allow you to 1) get followers or "friends" and 2) post tidbits of information which could be, and should be, of interest to these followers. This information you post is often considered mini blogging. Your followers can then subscribe to your mini blog to receive current updates on what you are doing. These updates are acquired by your followers through a "feed". Providing updates is a good way to keep in contact with your customers. Continually giving your followers information that is relevant to their interests and needs can be a powerful communication tool. Your updates get read by real people all the time. Yes, building your followers can be just as good as, or better, than building your email list.

Here are some simple steps on how to use follower building

1. Sign up for a free social networking site

2. Start to give short blocks of information about your product or services to create value for your potential or existing client.

1. Give discount coupons or ideas on how to use the product or services

2. Use this as a tech support line

3. Show that a real person is behind the company

4. Offer tips about your product

5. In your post link to pages deep into your site.

3. On your web site ask people to follow your company for valuable information

In my research I have found that some people or companies will pay you or give you something to follow them on the social networking sites. This reinforces how powerful this type of marketing is. Also major companies have reported positive feedback and customer services with the use of these techniques. For more details www.autoresponders-unlimited.com This marketing can be done with no cost and a little time. Most social networking accounts are free and it can take just 10 minutes a day to check the account and post a tidbit of information.

Take the time to build your following as well as your email list, pairing these two very powerful Internet marketing techniques for the best results.

If you would like to work with a marketing company with integrity that knows how to provide the total package I invite you to view work with us.