The success of any website lies on the popularity of the links. Links are openings that you can use to reach your destination from one web page to the other or from one part of the page to another page. Links are the basic tools for navigation and great navigation is vital for making your website popular both with the search engines and people over the net. The links in your site is most crucial in drawing both clients and search engines.

If you are aiming for a high search engine ranking, which you should do if you possess a website, you cannot simply ignore the popularity of links. Link Popularity is the evaluation by the search engines in determining how popular your site is. It is based on the links of different sites that are directed to your own site. The different links that point to your website directly determines the popularity of your web pages and thus the traffic flow into your website, this data is then analyzed by the different search engines according to their individual policies and the results are submitted. Link Popularity is the evaluation by the search engines in determining how popular your site is. It is based on the links of different sites that are directed to your own site. A website with a good page rank thus, receives more web visitors from search engines and other directories online.

The main idea behind link building is that if your site has different back links for different sites, search engines like Google and Yahoo considers you to be an important site. But remember that it is not always about quantity but also about quality. So choosing desirable inbound links is important to get a high rank for your website. Also it is important to place the links well within a webpage. There are spaces in a web page that ensures greater attention of the surfer and hence they will be tempted to click on your link and reach your web pages.

Good quality of content on your pages is essential forgetting quality links to other websites. If the content is not relevant and not too exciting, people would not like to read it and hence other sites would not respect you for your business potential. The content should be unique, original, fresh, regularly updated and keyword rich. It should have the ability to inform and entertain together the target audience.

Besides concentrating on your own content, you must also keep in mind the content of the other sites as well. After all if there is poor content in the other site then they will face the same problem as you, that is, they will fail to draw quality traffic. This will indirectly affect the number of people coming to your site. Remember that the number of traffic to the other websites is directly proportional to the number of traffic to your website.

Also you should check form time to time whether your links are working perfectly because there is nothing more frustrating for a visitor to click on your link only to find that it is not working.