An internet business marketing plan can simply be defined by creating a presence -- more commonly known as an electronic or internet presence. Business can market their presence on the internet in a number of ways including web sites, blogs, email, articles, and various forms of advertising and brand awareness. Why would a business worry about creating a presence?

The most important reason is that the internet marketplace is growing in both size and scope. Every day there is a larger number of people who do their shopping, and information gathering before shopping, via the internet. No business can afford to miss that opportunity to grow their customer base. In addition, the web offers a wealth of advertising and marketing opportunities that can be adapted to any market and any product to create a unique marketing message for your company.

Another important reason is that internet marketing and internet advertising is often cheaper that most print or broadcast marketing alternatives -- and sometimes it's even free. Many forms of internet marketing also offer long-term benefits that make the initial expense even more cost effective. Some internet marketing campaigns can work weeks, months or years longer than the initial effort.

A final reason is that internet marketing allows you to adapt your marketing efforts to your specific audience and product which will better allow you to target your specific niche market better than any other form of advertising or marketing available.

Establishing an e-presence is an important part of the modern business marketing plan today because it is more cost effective, more adaptable, and more specific than other forms of advertising and marketing available.

Make Money with Internet Marketing

One of the most frequently asked questions I receive is can you really make money with internet marketing? The short answer is yes. The longer answer is that it takes a little work to make money with internet marketing.

I never say it is hard to make money with internet marketing because it really is not. But you must understand is that if you want to really make money with internet marketing, and then you need to be ready to be patient and be consistent. You actually have to be motivated and want to succeed above all else. Again, you can make money with internet marketing if you really buckle down and make things happen for you. No one is going to hand you overnight riches. However, if you truly want to make money with internet marketing and have the will power to want success, then you will be pretty guaranteed to succeed. Another misconception is that you can spend $47 dollars on an internet marketing book and make instant cash.