This is one area of marketing that quite a number of marketers ignore, mostly because they don't understand how to use it. Press releases can be very effective forms of marketing if used correctly. The key is understanding that they are not the be all and end all and that your market and timing of the release are as much a factor in its success as the actual writing of the release. This article will give you a few tips on making the most of your press release so that you'll have the best chance of getting good results.

The first thing, and maybe the most important thing about your press release, is that it has to be news worthy. In other words, if a news reporter sees it, he's going to want to contact you and interview you about whatever it is your release is about. It has to be big news. Now, I know big news is subjective, but use your common sense. If you read your own press release and give a big yawn about the topic or information related to it, think about how public reaction is going to be. A cure for cancer is big news. Think in those terms and you'll be fine.

Another thing you want to keep in mind about a press release is that it's not an ad. You want to write it from a third person perspective. You want to point out the key features of the product or service or news item or whatever it is. You want to simply report the news of the event and not try to sell people on something. That's the job of the web site itself. In the press release, at the end, you can direct people to the site in order to get more information about the news worthy event. But in no way should it come off like a sales pitch. If it does, the service you submit the release through may not even accept it.

Finally, you want to see if your press release coincides with current events. If something is going on in the world that is related to your press release, you have a better chance of it catching on. See, the truth is, issuing a press release is no guarantee that it's going to create a buzz if it's something that very few people care about. My first press release was in an obscure niche that nobody really cared about and as a result, it got me limited traffic. So if your topic is something that is already in the news and popular, you'll have a better chance of seeing some success.

The art of the press release is just that, an art. The timing, topic and writing of the release are all critical to its success. If just one piece of that puzzle is missing, you might be looking at a total disaster on your hands.