It is said by some people that article marketing doesn't work any longer. This could be true if the articles you write aren't worth reading but you expect them to be read anyway. Article marketing can be a very powerful strategy for promoting your site if you do it the right way. There are three mistakes in article marketing that a very common and they are discussed below.

1. Confusing the reason for writing articles with the reason for promoting your business with articles.

Even though there are many reasons to use articles to promote your business, writing the articles have only one reason.

The promotion of your business using article is the first thing to discuss. Traffic will be driven to your site through these articles. Regardless of the topic, you will be seen as an expert in that field. This is a good and wonderful thing; however, this is not whole point in your article writing. So what is the reason for writing articles?

Good value is what you should be giving readers with your article writing. Readers will know right away if you have any other agenda for your writing and they won't like it one bit. If you are writing articles this way, you are spinning your wheels.

Your readers will only trust you if you give them good value. You can advise them that you have more information on your site in the resource box.

2. Not using the full potential of each article

what is next after writing an article? Making the resource box attractive enough to entice people to click the link to your site is the next step. You may write wonderful articles that do nothing for you if readers stop short of clicking your links. Make readers want to click those links.

The technique of making keywords into hyperlink text is a very effective way of using your resource box to increase the impact of your article. Getting help with you search engine rank is an indirect benefit you will see as well as increased traffic to your site when visitors click those links.

Then you submit you're article to article to article directories. And then you're done, right? WRONG.

This is where most people get it wrong. Then you must submit your article to individual web publishers. Most of the people visiting article directories are just people submitting their own articles. Individual web publishers will post your article on their websites or submit it to their lists were actual people will read your article.

3. Writing articles that are of little help to readers

if your articles are of little use to readers, one of two things will happen. And your online business won't be helped by either of them.

The first thing is that no one is going to trust you after reading your article. And that's assuming that they finished reading your article. Which they probably won't. More than likely they'll just leave.

The second problem is that you will have trouble finding anyone willing to post your article on their website. Their reputations are important to them so they will not risk it by posting your article. They know putting a bad article on their site will lose them the trust of their visitors. They won't give you many links for your article and that would be a waste of your time

Dead is not a good description of article marketing. It just takes a little more time and effort to do it right. But doing it right will mean great benefits for your business, so it is worth the effort.