Many online business owners, especially those who do not have a whole lot of Internet Marketing experience, have the idea that getting a large number of links for their sites is a good thing. That's not exactly a hundred percent true because link building, when done wrong, can hurt your sites. There are many different ways to build back links to your sites, and so far, the benefits of article marketing far outweighs other link building methods.

Some webmasters link to submit their sites to thousands of web directories. With such a large number of links out there, it's almost a sure thing for search engines to find your links and crawl your sites. But that's pretty much it. There are no other benefits that's worth mentioning.

Other webmasters like to post of forums and blogs to build links. This is a much better link building method because it allows the owner to network with others on the Internet. Human beings will see respond to the posts, see the links, and click through to see what your site has to offer. This is a time consuming process. It takes a lot of time to post on forums and blogs, and it takes even more time for people to remember you and your sites.

The experienced Internet Marketers usually choose article marketing over all other link building methods for a few unique reasons. First, article marketing allow them to get their message out there very quickly. By writing useful articles, they let the readers have a preview of the knowledge that they have to share. If they want to know more, they can always click through the links in the author resource boxes to visit the sites.

Besides direct traffic and higher search engine rankings, this method is also very scalable. There's a cumulative effect as more and more articles get submitted and approved by the article directories. If done consistently over a period of time, readers will learn to trust the authors more as can see for themselves the commitment and dedication that's put forward by the article marketers.

It's almost like having your own website or blog for corporate communications, except that now you have hundreds of channels. Article marketers know how to use this method to position themselves as experts in their field. Obviously, those who are not doing article marketing will lose out in the long run because the Internet is all about traffic.

As these articles get indexed by the search engines and syndicated to hundreds of other sites, the publishers will get more and more traffic. With a constant stream of traffic flowing to their websites, guess who is going to dominate the market in the long run? It doesn't take a genius to answer that question.

If you're not into article marketing yet, I highly recommend that you consider implementing this method immediately. Do it for a couple of months. Write and distribute one or two articles each day, and if you don't see some positive results, you can always junk the idea. But chances are, you're more likely to get addicted once you see the tangible benefits.