If you are not article marketing, you are missing out on a tremendous marketing method for your business. There are a number of ways you can go about promoting your home business, some paid and some for free. But article writing has certainly become one of the top ways to go about promoting your business.

There are several things writing articles can do for your business. First, it allows you to display your knowledge and expertise to the world. Before people even get to your web site, they can see what you have to say through articles. You have the ability to enlighten them with fresh and enticing content that nobody has written on before.

Once you finish writing the article, you want to take the time to submit it to as many article directories as possible. There are thousands of article directories giving you the opportunity to display your work to thousands of people. The more directories you submit the article to, the better chance you have of people seeing it.

A great thing about submitting articles to article directories is it gives you hundreds of backlinks. Backlinks are places that have your web site link pointing back to your site. The goal is to get as many backlinks pointing to your site as possible. This gives people numerous chances to be redirected to your site.

How people can find your site through article marketing is with the resource box. The resource box serves as an information tool for your business at the end of the article. This is where you place your name, a couple of sentences about you or the business, and your web site link. You can place a link to a particular product's page that you wrote about, to an affiliate program you are promoting, or to your home page.

Just one of the many perks that comes with article marketing is that it is completely free. You do not have to pay a single cent to submit your article to most directories; although there are some directories that do have a membership cost. But there are hundreds of directories that can give you terrific marketing without having to spend a penny.

Lastly, once you submit an article to a directory, it is online forever. This gives you backlinks pointing to your site forever. You do not have to do any other marketing with that article, yet you can continue to receive visitors from the article for years to come.

Everyone needs quality content regardless of what kind of web site it is. How many people get ideas for articles is through researching and reading other people's content. And by writing articles and submitting them to directories, you are given the opportunity to receive free traffic for years to come.