Look at it this way; If you don't have that traffic no one will know that you exist. You have to try and find people wanting to buy what you are selling. There is no room to wait for people to come to your site. There are far too many other sites similar to yours to wait on visitors. Take the initiative to generate a high traffic volume.
While the more traffic the better, you want to get the mindset that quality is better than quantity. Not any traffic is good traffic,don't let anyone tell you differently. However, it does not matter to you if you have a million visitors and not one person purchases. Wouldn't you rather have ten visitors and ten customers?
The key is finding your target market to focus on. You want to find people who are interested in what you have to offer. Once you have done this, it is far easier to turn a visitor into a customer if they are already interested in what you have. So how do you find this target market?
Research is crucial to generating targeted traffic to your internet marketing business. Take the time to post in forums and look at blogs to find out what people are looking for. If you have a home business web site, post in forums that are geared toward the home business market. Then you can promote your site and begin to generate targeted traffic.
If you truly want to generate traffic to your site, you have to be committed to market your site extensively. This means taking two to three hours every day to focus specifically on marketing. The more people see your name and your business's name, the more likely they will be to check it out.
As long as you are marketing and getting the traffic and it is working for you stick with it. Writing articles and submitting them to article directories is always a great way to receive targeted traffic. As mentioned above, posting in forums and blogs is another great method. Link exchanges can also be beneficial as it builds up the number of back links you have pointing to your site.
There are several facets that make up a successful internet marketing business, but marketing and generating targeted traffic is toward the top of the ladder. In order to have success people have to know you exist. To get traffic you have to do marketing extensively to generate that high traffic volume.