In the Online Marketing business it's all about getting your reader to either opt-in or buy. In an effort to get the reader to click through and take action, it is very important that the marketer use powerful and convincing words. It is not uncommon to see words like "unbelievable" and "phenomenal" or something along those lines in really great sales letters. After all, well written sales copy is what converts the reader into a customer.

However, there are some marketers who will stop at nothing and intentionally use hyped-up descriptions and add a lot of "fluff" just to sell off their products. These marketers mislead customers into thinking that their products offer benefits that in reality do not really exist.

I think it would be safe to say, if you're searching the web for a product and/or service, you've probably come across at least one sales letter that caught your attention, appealed to your senses, promised you "everything that you ever wanted" and delivered on nothing.

The unfortunate facts are that there are many scam artists online waiting for their next prey to take advantage of. Hence, remember that the usual advice for consumers still applies online: use your common sense. If something sounds too good to be true, it probably is. I can only imagine how many people are fooled with deceptive sales copy.

Remember, when you intend to purchase something from the Internet, do a basic check-up on the merchant website. First and foremost, if you have even the slightest question on any of the features of the product mentioned, try and contact the merchant regarding your concerns and see if they respond. If they do, take notice of the attitude in their response.

When looking to join a program and team for business, I strongly recommend that you do your due diligence in researching both the business program and the prospective team/group you are interested in joining. With regard to the business program, for starters, look into the compensation plan, additional fees if any, and history/reputation of the business.

With regard to the group you are interested in joining, get in on conference calls and make contact with your inviter to find out if they work as a Team. Look to see what kind of trainining and support they offer, are they readily available, and most importantly, does it all work for you and do you feel it is a good fit.

Customer support reveals a lot about the integrity of a business. Don't underestimate the power of who you work with. It is in my opinion, that Who you work with is more important than what you work with.

Finally, if you can't even find support email or any contact info on their website, click the "Back" button and run away from the site at once!