We could probably summarize this article in one sentence by saying, when you use traffic exchanges go for the lead as opposed to going for the sale. What we mean by that is promoting your affiliate marketing website is not the best way to utilize traffic exchanges.
What you want to do is go for the lead, meaning capturing contact information by giving away something of value such as a free report or e-book. This contact information is sent to an autoresponder where you can now follow up over and over for future sales.
You know that you have a minimum amount of time for your page to be displayed if you have ever clicked on a traffic exchange. This is another problem with promoting your affiliate website itself.
People just do not have enough time or the attention span to sit and read a sales letter. But they will have enough time to quickly read a short splash page that hits a few high points and at the end has a sign-up box where they can put their name and e-mail address.
To do this you will need to create a landing page that is attractive enough to encourage your reader to give you their contact information. This is also an excellent place to brand yourself by including a header.
You might even go so far as to put your picture in the header or on the landing page itself. As you develop campaigns in various traffic exchanges, you will be branding yourself as well as trying to build a list for future follow-up.
This is such a simple concept that it really is amazing more people do not do it. We have all seen many differnet things promoted in traffic exchanges. Think about what captures your attention and maybe ones that you have actually clicked on or joined.
Very few of us ever buy a product off of the traffic exchange. But we do sign up for free reports and e-books, which then get us on a list where we begin to receive e-mail. It's off of these e-mails that we may very well buy a product from an affiliate marketer.
This is the secret few people seem to really understand. The right way to use affiliate marketing and traffic exchanges is to go for the lead and follow-up for a sale at a later date.
