Follow your heart and the rest will follow. In life, it's true that if you love what you're doing your enthusiasm shows. Whether it's overtly or subtly, this enthusiasm will influence others. While this applies in all areas of your life, it's especially significant in what you do for a living. It can mean the difference between Savile or poverty row.

As an affiliate marketer, you owe it to yourself, your affiliate program manager and your customers to believe in your products. Three things happen when you believe in what you sell:

* First, your affiliate relationship begins and remains strong. Your relationship with an affiliate manager or product owner will be one based on trust and concern for each other's success. You know profits come when you both share the same beliefs and goals for the products.

* Second, you are motivated to do whatever is necessary to promote the products. You enjoy them, and in general, just love dealing with these products. What you do doesn't seem tedious.

* Thirdly, when potential customers see that you believe in the products, they begin to believe in them. When they believe and find value in them, they buy. When they buy once, and are satisfied, they will turn into repeat customers.

Enthusiasm increases upon knowing, using and loving the products you sell. While you may be excited about the products at the beginning of your affiliate relationship, it doesn't always last. If you don't remain actively involved with the products, you lose your excitement for selling them. They became stale and boring; nothing more than listings, banners and ads on your website.

You will remain motivated to sell your affiliate products if you know and understand them. The more you know about something the more you're attuned to the exciting features it has. You realize the benefits they offer your customers. You have the confidence that a sale will fill a customer's needs and that you helped them acquire that. This, in return, fills your need for a greater income.

Using affiliate products is an even better way to build excitement to sell them. If you offer only a few on your website, try them all. If you offer many, try at least a good sampling of them. When you actually try something, use something or consume something you're marketing, you learn the product and its nuances. Learning by trying, using and reusing a product allows you to discuss it better with authority.

Loving your product means loving it in the sense that you enjoy dealing with it as a business venture every working day. Did you leave the 9 to 5 job, or are you planning to so you can work your home business? Then you had better love your home business and the products you're selling. If you don't, it may become as dead awful boring as the job you may be in now. Make sure you're doing and selling what you love.

Successful affiliate marketing does not come from launching a website and tossing up a few banners for visitors to click on. Success comes from getting yourself enthused and others excited about what's sitting in front of their eyes on their PC. A site that offers stale product announcements and descriptions means you're bored. Visitors to your site will sense this. They will see a site that's as uninspiring as a strip mall "dollar store" on its last legs.

You don't want that. You want customers as excited as you are about the products you're selling through your affiliate relationship. Give them a reason to get excited and they will give you a reason for continuing in business.