Advertising or promotion has been exercised in order to increase the sales, profit of companies. With the advent of Internet technology, advertising is now being done online since this technology can create a huge profit. Information marketing, web marketing or internet marketing play important functions since these are major determinants for business success.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness. There are lots of Internet marketing tools and information marketing media in the Internet, it is important that you choose the one the will make a great exposure but low a low cost advertising. You have to remember the advantages and disadvantages of web advertising so that you will be able to weigh which one is suitable for you.

Advantages:

Low Cost: Even though the Internet advertising might be viewed as "classy" or far-reaching, as compared to other medium, this is very much cheaper than most. Internet advertising packages are offered for as low as $29.99 for a one-month run-time period. It is an important thing to consider in Internet marketing.

Niche market: Should your product or service aim to cater to the younger generation or the corporate-oriented ones, Internet advertising would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own resulting, a huge number of "hits" on your site!

Hassle free: All you would ever really need is a PC (and some ideas in building your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise. You also need to have enough knowledge in SEO, and the like.

Updated Advertising: Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for modification. If so, change in the site is significantly minimal and may be done easily at home.

Disadvantage

Scope: Limited market may be captured if you would solely use the Internet Advertising because as of the present time, the number of Internet subscribers are lesser than compared to television and other media. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers depend on the old form of advertising as a means of gathering information on a particular product/ service.

Whatever medium of advertising you use, it is important to find one that can generate maximum exposure for your product or services but in a lesser cost.