In case you haven't notice, visitors nowadays are sophisticated buyers, they want you to prove it to them why they should buy from you or opt-in to your list.

They have consciously or subconsciously set up a "Radar Defenses" against daily bombardment of marketing messages they come across online - come to think of it, unless you're deceiving yourself, you do this on a daily basis too.

Let's take couple of steps back to the last time YOU surf the Web for information, do you even take note of the ads that was shouting at you right, left and center?

The answer is NO, because you're used to them being there, you know the ads will always be there, they have no effect on you anymore because they're just too many.

Ads are everywhere you go and at every corner you turn...

**They come into your sitting room through the radio and television,interrupting your favorite songs and programs.

**They are waiting for you in your e-mail, patiently waiting for you to open so that both solicited and unsolicited commercial e-mail (SPAM) can show up to interrupt your precious time.

**Yellow pages, Newspaper and magazine are full of ads, by the way these are designed by professionals who know how to tap into your emotional thinking faculty and may be hard to ignore.

**Postcards, catalogs, and direct mail circulars in your "snail mail" box are all visiting you through your mail box almost on a daily basis.

**Even when you are driving, highway billboards all over the plays - drivers beware of collision!

**You're in for it if you go to the mall, you can say "maybe I asked for it" by going to their territory; ads come in hundreds and cause major confusion -at least for me :-)

My point is, online or off-line, no place is too private for ads to catch up with you, they're everywhere and everyone wants a piece of you. The truth is, you know very well that not all of them are going to deliver what they promised - sad isn't it?

Well, I hate to give you this news, so also is the way your visitors view your soliciting ad. They are skeptical and think of your ad as just another marketers' trap ...

You see, your visitors are used to seeing opt-in forms, they recognize Google ads, and know what is behind "the blue text with underline" (text link). They are smart and sophisticated enough to recognize a trap from a genuine source of information!

No matter how genuine your intentions are online or how good your product is, you have to PROVE it to your visitors to be able to gain their confidence and give them some sense of security that will be solid enough to trust you and your product.

So, how can you turn a sophisticated prospect "Tough Sell" who is guarding his/her wallet against buying your product into a "raving fan" who is willing to give you their information and buy your product?

Or

How do you think the new and improved "Tough Sells" buyers are buying their products these days - because they do buy product online and they will continue to buy online.

The question is, if they're going to buy their product from you?

The solution is simple...

You build TRUST through article marketing and take advantage of the forums, blogs, newsletters and social networking opportunities that the web 2.0 methods of marketing provide - your business will continue to thrive while others are struggling and spending their money on ads

Copyright (c) 2008 Abby Lawal