Make your message personal

Target all your efforts to sell one order to one customer.

Years ago, my Grandfather sold brushes door to door for the Fuller Brush Company.

His approach to selling was this: I have only one customer. That customer is the one whose door bell I'm ringing right now. Everything I know about selling ,I will incorporate in my approach to doing business with this one customer. This prospective customer whose bell I'm ringing right now, is the only person in the world to sell my brushes to. I've will make this sale.

Now, even though there was a whole neighborhood of possible clients...a whole town...a whole county and state full of towns, there was only this prospective customer right now. This was THE SALE.

Have you ever had the thought that if you could just manage to get one dollar from a million people, you'd be a millionaire?

Well yes it's possible to sell to a million people, The problem is that most people have a tendency to become numbers oriented and set out to convert the world. As a result their approach becomes too broad, too generic. People get the impression that they're being addressed as just a part of the crowd. When a teacher asks a question of her "class", no one feels the urge to step out of the crowd and participate. When she calls on a student by name,that student is much more compelled to participate. You must approach this vast internet market by focusing on one individual at a time. One individual whom you deal with on a personal basis. One individual whom you approach in a manner that portrays to him or her that you've put this product together just for him and him only.

When a prospect reading your sales letter, feels that you are talking to him alone, that you understand his needs, and you can are going to help him, you build a relationship of trust through which you can enter into business.

After you have made the sale, you continue to provide this one customer with helpful products and services because he is your only customer.

You treat each of your customers in like manner, even if there are a thousand.

Thus you develop a loyal customer base and you become successful.

Remember you'll get thousands of customers...one customer at a time.

Online marketing is as simple as selling a product to ONE CUSTOMER.