I recommend to my students the following selling strategies to get started marketing their wholesale real estate properties:
Start Marketing with Your Contacts:
Start real estate investment marketing with contacts. I advise my students that they should always be looking for prospective buyers. What has always worked best for me and what I recommend to all my students is to compile lists of contacts. This could be friends, family, neighbors, business contacts, and other investors they have met, people they know. Contact everyone on the list and let them know you have an investment opportunity for them.
Market to Other Investors:
Another marketing suggestion I make to my students is to market to other investors in their area. Attend local real estate investor clubs and association meetings and network with other investors. Start an investment club. By attending investment meetings you will find out who is looking to invest and their buying criteria. Get their contact information, email addresses, etc. Get referrals.
My Proven Simple Steps to Successful Marketing Strategies in Selling Homes:
I have coached and mentored many students. Each time I advise them to follow these basic steps to successful marketing and selling homes:
1.Call everyone who has a bandit sign in your area and all sellers who have placed local newspaper ads selling investment properties. Look for ads that say “Recently Renovated", “Recently Remodeled", “Priced to Sell", “Cash Sale", “Fast Sale". You get the idea. These motivated sellers are probably investors who are looking for other investment deals. Ask them what they are looking to purchase. Advise them you get many deals that you could pass on to them and will contact them when you come across an investment property they are looking for. Gain rapport with them. Tell them what you are looking to purchase, and also ask them to contact you when they have a property you are looking for.
2.Have an internet web page presence where you can advertise your deals to everyone on your contact list. Send emails with the property information to your investors.
3.Place ads in the local newspapers such as “Fixer Upper", “60% off Retail!", “Investors’ Special". Ads that would attract you if you were looking to invest.
4.Place a flyer box and signage on the property. The flyer should have a picture of the property, the price, estimated repairs (if any) or list of improvements you have made, comparable sales in the area, gross profit and financing information.
5.I recommend to my new students to list the property for sale with a local experienced realtor. Even if my students decide to sell the property “By Owner" [FSBO], I suggest that they place a lock box on the property so potential buyers may view the property at their convenience.
6.Have a virtual tour available so that real estate investors can view the property from the convenience of their home or office.
7.Price the property to sell and leave room for the buyer to make a profit.
8.I have made many recommendations to students to sell real estate at real estate auctions for the following reasons: (a) prices sometimes exceed the listing price; (b) greater property exposure to a large number of pre-qualified buyers; (c) buyers are prepared to buy; (d) a quick auction sale eliminates long-term costs; (e) you know when the house will sell.
9.Offer incentives such as a vacation package, big tickets item like: a flat screen TV or a computer, etc.
The advice that I give to all my students is to compile their lists of contacts before they find deals so that they have many buyers wanting their deals. Keep connecting and networking constantly marketing for potential investors so when a deal appears, you have the confidence of knowing the property will sell fast. An important selling tip to remember is to price the property at a price that will sell quickly and leave room for your buyer to make a profit.