If you have a website or blog you understand the importance of keeping it updated. One way to do that is to add fresh content in the form of articles.

There are 4 reasons hiring a web content writer can make sense.

1. Content is king on the Internet and you can never have too much of it, especially when it is fresh. By fresh we mean content that is unique to your website or blog. This is probably the biggest reason why you should either be writing your own articles or hiring someone to do it for you

2. Search engines love targeted fresh content. By targeted we mean articles that are written specifically around a keyword phrase. The best way to do that today and get quick results is to target long tail keyword phrases.

By longtail phrases we mean keyword phrases that have 3, 4, 5, or even more words in them. There is generally less competition for longer phrases which give you a better chance to rank high in the search engines for those.

3. Hiring a web content writer is a great way to get your self recognized in article directories. You can get excellent traffic form a well-written article, with an informative resource box. It is also a way for you to brand yourself as an expert in the niche that your business is in.

The key is to submit your articles to some of the top article directories for maximum exposure. You can use a submission service such as Submityourarticle.com, or manually submit them to various directories including Ezinearticles.com, Ideamarketers.com, Searchwarp.com, and others.

4. If you blog you know how important it is that you consistently add content to it. This can be tough to keep up with depending on your personal schedule. This is where hiring a content writer can be great for your business.

You can put together a targeted keyword list and have your blog writer write 250 to 300 word articles around those keywords. Then all you have to do is take those articles and post them to your blog on a consistent basis.

For maximum results you should be bookmarking your post to various social directories. One quick way to do that is to use Onlywire.com to bookmark the multiple directories with one click. You should also manually submit to a handful of your favorite ones including Digg, StumbleUpon, Propeller, and others.

Hiring a content writer may not be for you if you are building small mini sites. You may not need to hire a content writer if you drive most of your traffic to your website or blog using paying per click advertising.

However, even smaller sites can benefit from posting a handful of articles on separate blog posts or pages. Affiliate marketing has become extremely competitive and using articles to target various keywords within your niche is a great way to separate yourself from your competition.

This is several reasons why hiring a content writer can be beneficial to your business. If you need fresh content, and do not like to write or have time to write yourself, a content writer can provide unique articles 100% for you.