Innovations are emerging for people; that help build opportunities for interaction, based away from the conventional dialogue communication vices such as electronic mail, instant private messengers and chat rooms. The technological landscape of the internet changes slowly as the demand for human face and personalised communication grows online.

The newest craze within Internet technology across the world exists through ?blogging? or blogs/ weblogs. As people's lives become more and more bizarre or mundane, their personalised writings become updated posts on these blogs. Many find these to be a journal online that is very personal and authentic, whilst staying unedited. Feelings, thoughts, opinions, special events, issues, experiences and photos can be published onto blog site, along with anything else they choose to post. It can be seen as a diary about all topics the person may be interested in, with references to external links such as videos, other blogs and documents and more, all available to everybody in the online community.

The insights and opinions of people are all made to welcome on blogs and therefore and generally written in an informal style, without sounding to intimidating, which can limit the readership if they are put off. The desired audience is always appropriately reached through the use of a conversational tone in the basics of blogging.

An individual is able to reach out to similar likeminded individuals through blogging. There are a set of advantages for having a blog:

?Having the freedom to express yourself. This is the best way to spark communication if you need people to give their own opinion towards what you have to say.

?The best of networking. As a marketer, you are able to exchange ideas that are genuine between yourself and the consumer about a product through the blog. A price quote is always better to be accompanied by an opinion and point of view that is sound.

?A platform for excellent advertising. It is cost effective to advertise products through blogs and it is very new and refreshing, which offers a change from the traditional strategies that consumers are used to.

?Product and services public opinion measurement. New ideas presented in your content are the key and can be excellently catchy. Quick responses that are repeated from readers are assured. Ideas exchanged between the consumer and the business can be effectively done on a blog. It is also great for gauging the public opinion all political and business matters, and services and products.

?A great communication tool internally. An intelligent community of employees can be built within your company. Human resource issues can be identified in advance and employee relations are harnessed through this communication.

?The Search Engine Optimization (SEO) can be another benefit, helping as many people as you wish view your blogs. This is great for your products and services to receive exposure.

The internet offers many blog hosts services. The first question to ask is which service or hosts would be perfect to start the blog program for your business? Recent technological innovations may help business people maximize their potentials in marketing; however they are clueless to these innovations. The blog hosts offers services, which these beginners should study to begin with. Failure to do so may result in damaging opportunities within marketing, becoming a business with ineffective blogging, failing to enrich their opportunities.

Depending on the capacity and needs of a company, they may decide to do the following:

1) A blog service that they host themselves

2) Pay another individual for the blog service hosting.

3) A page with a blog aggregator may be set up where employees can individually choose their preferred blog hosting solution. Individuals may receive services for free and through payment.

The latest blogging features are required for business blogs; and failure to do so may consequent in them not being able to benefit sufficiently from their marketing, public relations and search engine optimization potentials.

Always remember that basic essentials on the blog should be:

FEEDBACK. Opportunity for dialogue is welcomed through comments and can be an excellent mechanism for customer feedback in business blogs. Customer relations can be developed from better trust and loyalty, and then therefore lead to innovative conversations with your customers.

TRACKING. Product and company exposure can be maximized through this as consumers can locate you easily and return to you for more posts and updates on this service. Links are most probably all going back to your blog site in a specific online community if your blog is popular enough, which can reach everywhere online such as websites and other blog sites.

GROUPING AND LABELS. Navigation and on site search can be eased through classifying blog searches. Classifications can be made through subjects, which fall into categories, which act as libraries. Therefore subject matters such as online auctions, e-commerce, business and distant learning become searchable. The blog search engine Technorati helps find blogs through the use of these tags in their classifications.

By clicking the tags about certain topics of interest, blogs can be located by potential customers and new clients.

RSS Feed. Newsreaders and aggregators can collect the various information that is sent out from your blog's RSS. The technical term for RSS is really simple syndication

The short listed hosting companies for the services should have considerable options available for when a business blogging program is established by your company. Individual online journals are popular amongst the free blog hosting services, and not so populated with business blogging. Unlimited packages are offered through the paid blog hosting services which may be best for your company's needs. Reading and examining the layout and design of blogs that already use hosts that you may be considering is advisable first. Whether the host has a reliable technical support is also something important to consider before signing a contract.

The design and structure of the blog should be planned by a team after choosing the blog host. Duties for the team should include:

?The needs of the audience should be met by a creative style;

?An open and credible tone should be established;

?A few times a week is ideal for updating the blog, which should be scheduled;

?Other websites and blogs should be included through the use of web-links;

??First person? should always be used in blog posts;

?The business blog objective should always be focused on; and,

?Conversations that are honest and engaging should always be maintained.

Your company is reflected through the look, style and content of your blog, so always remember to represent your company well!

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Good Luck!

Jeff Spires