Internet marketing is gaining popularity at an astounding rate. Everyone is trying to position themselves online and create an online presence. Online marketing is attempted by many, worked hard by a few, and successful for even fewer. Statistics show that 97% of people who become involved with internet marketing will fail. So what is the reason for these dismal statistics?

What if there was a secret, a single solitary secret, that if done correctly would ensure internet marketing success? The one secret that could define whether or not you could become the next online marketing success story.

The suspense is killing me. What is that one secret? Here it is - Determination. That's right, determination! You can have all of the best intentions and resources, but if you lack the drive and determination to achieve success, then you will fail. Seems easy enough, right? Is it really all that simple? Let's examine this idea further.

People say all of the time that they want to become wealthy through online marketing. However, what they really want, although would never say it, it to "get rich quick." It's not that simple though. Although online marketing is very simple, it does require hard work. Success is more than likely not going to happen overnight. That is where the determination factor sets in. If you do not have the desire and drive within yourself to make success a reality in your own life, no one else is going to achieve it for you either.

This is the number one reason why so many marketers end up becoming just another negative statistic in the online marketing world. Why is this? Well, it's because if they don't have success in the first few weeks, they give up. They're off in search of the next great opportunity. In reality, if they would have just stuck out the situation that they were in, providing it was a decent company with a decent product and compensation plan, then they could achieve success. However, at the first bump in the road, they bail. The truth is that when you learn how to effectively market online, you can market any program or product. The basic marketing techniques are all the same.

If more entrepreneurs would dig their heels in and get to work, they could achieve the success that they've always dreamed of with online marketing.