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What Really IS Internet Marketing?
Dan Farrell
To get going on an Internet marketing plan and kick off your business, they these steps:
Marketing analysis:
1.Start with a market analysis. You have to know to whom your are marketing and what they need to solve their problems.
2.Analyze your most wanted prospects or website visitors.
a.Who are these people? What are their ages, class, demographics?
b.What sort of things interest them?
c.What are this public's needs and wants, or what problems are they trying to solve and how can your services or products help them solve these problems?
d.Where will you find these people? What publications do they read? What websites do they visit?
Make a thumbnail sketch of your findings and note it down.
Your basic business plan:
Prepare a business plan to set your goals and keep you focused on the direction your business will take:
1.Set your goals: For 3 months, 6 months and 1 year. 2.Decide on what you are going to do to achieve them.
Educate yourself:
3.Educate yourself more and then list out the marketing techniques your know how to do. Don't forget to include free newsletters and ebooks, etc.
4.Once you have listed and noted all the marketing techniques work out which ones will fit into your budget and can be adapted to your business.
Then using your marketing analysis information and your list of marketing methods, you can make your marketing action plan.
Marketing action plan:
1.Decide which methods apply to your business
2.Decide which ones will fit your business
3.Find your visitors and use direct marketing to reach them
4.Get keywords for your website and optimize your website content for the search engines. For a review of my favorite keyword research, go to: http://www.at-home-business-opportunity.com/keywords
5.There are 3 common categories of marketing: a.When your customer comes to you it is called Passive. b.Direct marketing, when you actually seek out customers and advertise to them. Examples will be Ezines and websites, related to your business. c.There is also forums, discussion boards, and you can also use Myspace, etc. This is social marketing.
When you have decided which you will use, you should put the whole thing into action. Work on 1-2 methods at first, track and test them so you will know what you are getting out of it, like if you are getting visitors, and income. Budget carefully, by starting small and working up. Always try promotions for at least 1-3 months. Watch and track all results so you can build on the successes and avoid the failures.
Put your business on the way to big sales and lots of income using these steps.
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