List building has never been a favorite activity for many online business owners, but most marketers realize the importance of this responsibility and perform the tasks that are needed. Increased web site traffic depends on the efforts of the online professional and the resources that are at his/her disposal. Many web site owners outsource list building instead of tackling the chore themselves, but a substantial number of marketers are now embracing the process. In recent years, various software programs and new ideas have entered the internet community with the promise of making the task of list building a simpler endeavor. The latest converts have come to the realization that building an email list is no longer the difficult and dreadful job that many have shunned. These new, bold ideas are rapidly gaining acceptance.

Online business marketers often buy targeted traffic as a way to generate a sizable list. However, new and innovative ideas are swiftly gaining favor with the marketing community. eBay is generally accepted as being the most popular online auction site and savvy web site owners have begun to tap the list building potential that it possesses. By offering low cost auctions, mostly for a few pennies or even less, a business professional can rapidly expand the email list by offering a service that eventually leads to the main sales site. Additional auction sites like Ubid and Yahoo can offer the same advantages.

Although guaranteed web site traffic doesn't grow on trees and list building is still a necessity, some online marketers have turned to joint ventures. By partnering with a seasoned professional who is noted for massive lists and handsome paydays, you can multiply your business list exponentially. Partners can trade or share lists and this allows each entity to acquire larger lists for future projects. For the novice marketers, a joint venture can help pave the way to success with lists that are currently active and ready to use from the moment the partnership is formed.

Building a healthy list is a recipe for increased web site traffic and most online marketers recognize list building as the number one tool for success on the internet. In this ongoing series, we will feature additional list building techniques.