Anyone can become a wealthy marketer with the right formula. This includes ALL home based businesses. Most online businesses are not scams, people just justify them that way to cover up their own lack of success.

So, what does it really take to have a profitable online business?

For starters, you need a real product or service that satisfies the demands of a large market. There are countless products out there that can be marketed successfully and produce a great profit. One benefit of starting a home based business is that you don't need the additional overhead of a commercial office space. Another plus is that you can work outside of 9-5 hours and achieve great results. This is because the internet is open 24 hours a day and can reach the entire globe.

Let's say you have a good product and a large market to satisfy it with. You are now halfway there. All that's left are 2 things. You need a really well designed website (text and graphics) and you need to drive traffic to your website from the appropriate market. This is where 95% of the people fall off the ship and never succeed.

It is really simple math. Let's say your product makes a gross profit of $100. The question is, how much does it cost to drive a single visitor to your site, and how many visitors does it take to make a sale? if it costs you $2 for every visitor and it take 100 visitors to make a sale, you're up the creek. This is the main reason that 95% of ALL internet businesses fail. Most people give up at this point and fail to realize that if they would just make one or two (maybe both) changes, they would become profitable and eventually successful.

if your busines spends $2 to make a $1 you aren't as bad off as it sounds providing you are willing and able to make a few adjustments. Here's why. Your website either needs a serious overhaul to convert a higher percentage of visitors into buyers, or you just aren't reaching a targeted enough audience. In this example, it's most likely a little of both. There are so many wrong ways to build a website, that there isn't enough time to give it full detail. All the website should do is one thing. It should make the reader want your product. It shouldn't confuse or turn off the reader in any way. It shouldn't be a mystery as to what you are selling, how much it costs, and how to contact the website owner for more details. There are some pretty bad websites out there.

Keep in mind that you can find a proven home business and it will save you time from identifying a product and market. In fact, there are at least 20 home businesses out there that truly work. A wealthy marketer can sign up for any of those businesses and make it profitable. A wealthy marketer will weigh the pros and cons of each home business and pick one to market accordingly. He does only four things when he starts an internet business. He makes sure the product is real and has a large market.

He then focuses on building a great website and driving traffic. These home businesses usually give you a website to get started with, BUT it will probably NOT work that well. A wealthy marketer will fully revamp and rewrite that website. This is done for two reasons. Websites must have original non duplicated text to prosper in the search engines. 80% of all websites are found from people using the search engines and you really want your business to be listed for the best chances of success. Next, a wealthy marketer will refine the website and find ways to improve it. He will make it more concise and spell out anything that may seem confusing to the reader. A wealthy marketer knows that the quality of his success in life is directly related to the quality of his communication. In this case, it is his website that communicates. It must be perfect or pretty close to it. No exceptions. Every slight mistake on a website lowers the conversion rate. A perfect website might convert every 20 visitors to a sale. If you profit is $100 per sale and you only spend $40 for 20 visitors, you will do well. Each mistake however, will lower the conversion rate and will make the difference between success and suffering.

Once your website is close to perfect, there is one last thing.

How are you getting your visitors?

Are you even getting visitors?

So many people that make it to this level start looking for advertising companies to help drive traffic to their website. They spend a few hundred here and a few hundred there, and before they know it, they still have no sales but are broke. The irony is that some of the best advertising you could ever do on the internet is FREE. It might be a combination of laziness and lack of knowledge, but most people that resort to buying website traffic end up holding the bag. There are plenty of paid methods that work, but you need someone to point you in the right direction. Why let the blind lead the vision. With the right mentor, you can shave thousands of dollars off of the advertising equation.

That's where a wealthy marketer comes in handy. Someone who can show you the ropes, and who won't lead you astray is vital in business. Mentors exist and with the right plan and leverage, they can be called to duty for help.

Most online businesses can be made successful. Most online business opportunities can work because they have a product that satisfies a market. Most people that start a home business will NOT succeed because they don't know how to create a website that converts, and they don't know how to reach their target market audience. The good news is that there are wealthy marketers out there who can help you. If it's the right program they will be compensated to help you, which can create synergy not competition. If you don't know what you are doing find someone at all cost who does, if you want to become a wealthy marketer.