The importance of keywords to bloggers and webmasters is that optimizing a keyword will bring them more traffic. The more traffic you have the more money will flow to you. It does not matter what kind of commercial activities a blogger or webmaster is involved whether it is pay per click, pay per impression pay per visit, pay per whatsoever or selling affiliate products. What is important is the traffic. Internet marketing or internet business is simple. More traffic equals more money.

Traffic from three of the world's biggest search engines, Google, Yahoo and MSN is the most important thing that a blogger or webmaster should consider. This further ensures that they are making money online.

When somebody googles a word they click the first spot and if they get what they are looking for they loose interest in all others. If they don't them simply move down to the next on the list. That is the reason it must be made sure your website or blog is in the first 3 pages or if possible in the first top 10 in the search engine's first page. If your website is on the 100th page, then most likely people making a search engine search will not go to your site.

The key therefore is to ensure that your blog or website sustains a high volume of traffic all year long. One of those ways is to ensure this is that your blog or website must compete for the proper keywords.

Choosing a keyword is not easy. Some keywords have a lot of competition. You can know this by typing a keyword and looking at the upper right hand portion of the website. For example typing for the phrase "making money online" has more than 18 million results. Hence the chances if you making it to the top ten in Google are really slim.

Not only should you ensure that the keywords you choose does not have a lot of competition, you should also ensure that they have a high search volume. Meaning they are being searched by a considerable number of people. This will ensure that all your hard work for optimizing the keyword will not be for nothing. You can know this by going to Google trends and typing the keyword. If Google trends display a graph, then the keyword is most likely a high volume keyword.

To sum it up you must opt for what bloggers call as "high-trend but low-dense keyword."

A keyword that fits both criteria is the word "Googel." Googel is an example of a high-trend but low-dense keyword that bloggers or website masters must take advantage of. If you study the Google trends graph you can see that since 2004, it has sustained a huge and increasing number of searches. That answers the question of it's being high trend. As of the time of this writing only 860,000 blogs or websites has mentioned this keyword. This answers its being low dense. What this is telling us is that competing for this keyword is not so difficult.

On the other hand the Google trend's graph in Googol is not as impressive as Googel; nevertheless the fact that is shows up in Google trends still makes it a high-trend keyword. Its density is also lower by half than that of Googel, being only 468,000 as of the time of this writing.

So do whatever you have to do to take advantage of the keywords Googel and Googol to bring more traffic to your blog or website right now!