Leadership is a very pervasive subject that touches on all parts of our lives, and that includes the internet - a phenomenon that some people are far more involved in than others. Are you one of those people who spend a good 4-5 hours on the internet everyday? Ever wondered how you could stop being just a visitor and create your own internet presence and start becoming a true internet leader? Well I have a few leadership styles and ideas that will hopefully inspire you to stretch out and ambitious set out to conquer the world-wide-web.
1. Search Engine Optimisation.
The leadership style that many webmasters want to achieve is DOMINANCE. By dominance, I mean completing beating the competition. There are few better ways to be seen to rank above the competition than in the SERPS. SERP stands for Search Engine Result Positions. If your website appears #1 for a common search term - not only will your site receive alot of traffic, but it will also gain credibility too as a result of this leadership technique.
SEO or search engine optimisation is a surging industry. Google ranks websites by over 100 factors of varying importance. Some factors relate to the coding and the content of the page itself, and others relate to who links to the page. This is by far the most important factor, and hence if you want to become a leader on the internet - you need to get lots of website to link to you!
2. Technorati Authority.
Technorati authority is http://Technorati.com's measure of how 'popular' your blog is. It's a statistic often worn as a badge of honour on many of the top blogs of the world. 'Top 10, Top 100 or even Top 1000, 10,000' can be something to be proud of, depending on the catergory. Technorati authority is hard to manipulate, and it's usually your content and site design that will win you points in this area of leadership on the internet.
3. Household name.
You can exert your leadership style on the internet by becoming a household name. It really is cheaper than you think. To become a household name on the internet, you can run adverts on large social networking websites for a surprisingly low cost. Ask your friends about how annoying certain pesky adverts for online dating and similar companies are, and you'll realise that nearly every facebook user in your age group knows about them.
Facebook adverts are very cheap because they received terrible click rates. However you can use this for your advantage, because you simply want your advert to be seen, and not clicked on, so by using facebook as part of your leadership style, you can give your online identity or company a big boost in reputation.
Use just a couple of these leadership styles and you'll soon see yourself as an online leader. People across the web will start to bring you up in conversation, you may even become an internet meme! You never know! Just set aside a small budget and a large amount of time, and you could soon be as famous as Huffington Post or Seth Godwin.